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Companies identification & actions

To gain the best results from data showing companies visiting your website, we recommend that you read through these guides in sequence.

The objective of these pages is to get you to a position where:

  1. You have ‘companies’ data that focuses on prospects and not on ‘noise’.
  2. Your thinking evolves beyond identification of companies and into the reality of what is happening on your website.


Basic reporting on visiting companies

See details of identifiable companies that visited your website.

Including what they looked at page by page, and their history of visits

Creating team members to receive organisations information

Create extra login accounts for your team members.

Then they can gain access to data, and receive email alerts showing visitors of interest to them

Email alerts when companies visit or return to your website

Get instant automatic email alerts sent to one or more team members when companies visit or return to your website.

Seeing that information in real time enables them to do their jobs effectively

Editing company names

You see a visit to your website. You know what business they’re from, but the system hasn’t identified them.

You can edit their company name so that you always see them return in the future.

History of previous visits

A company has been to your website and looked at several pages.

See if they’ve previously visited and then view the complete history of their visits, including what they viewed page by page.

Advanced filtering of companies

What’s better than page by page views of companies that visited your website?

Using Advanced Filtering to pull out specific subsets of those companies, based on what they did or didn’t do during their visit.

How to track the exact geographic location of a website visitor (with more than just IP address)

There are four methods that will let you track the geographic location of a visitor to your website and only A1WebStats (available on a free 30 day trial) can achieve all four.

How to see the names of people visiting your website

Yes, you CAN see the names of people from companies who visited your website.

But only in certain circumstances, covered in detail on this page

Geolocation – How to track the exact location of an IP address

Geolocation allows you to identify the location (e.g. postcode, zip code) of website visitors that would be otherwise unidentifiable by company name.

Within geolocated data will be gems that you could have otherwise missed.

Identifying website visitors from businesses (B2B) by postcode and address

Most businesses visiting your website can’t be identified by their IP address.

A1WebStats shows you how to identify them by postcode location.

Identifying individual website visitors (B2C) by postcode and address

When postcode-located residential visitors have been to your website, you can cost-effectively send them something that will nudge them into buying from you.

Using LinkedIn to follow up on companies that visited your website

You can see the name of companies that have visited your website.

These strategies help you to use LinkedIn information as a way to get closer to the individual people in each company.

Tagging companies

Tag visiting companies by visitor type, including creating your own tags.

Then remove noise by creating bespoke reports of your daily visitors that include or exclude certain tag types

The truth about companies identification

People like Lead Forensics would lead you to believe that you can identify most companies that visit your website.

You can’t. Discover the truth here.

Stop chasing companies. Start gaining enquiries

Wouldn’t life be easier if companies made contact with you, instead of you having to chase them?

They will – if you put the time in to make your website better.

Is companies identification right for your culture?

You can see identifiable companies visiting your website. Great.

But will your company culture support getting the best from that information?

Companies who visited your website yesterday

If companies came to your website yesterday you should receive an automated report.

If not, you can log into your account to access the data this way.

Which people from companies have visited my website?

So you want names of the actual people who visited your website from identifiable companies.

Here’s why your focus needs to be different.

Identifying website visitors from businesses (B2B) by zip code and address

Most US businesses visiting your website can’t be identified by their IP address.

A1WebStats shows you how to identify them by zip code location.