A1WebStats is used mainly by small to medium sized businesses worldwide.
Each of our case studies focuses on how our clients use A1WebStats in different ways that benefit their businesses. Some of our case studies are anonymous at the request of customers who wish to keep their competitive advantage secret.
You can scroll through the case studies or use the search box below to find case studies related to certain keywords (e.g. Google Ads).
In April 2018, along with their corporate partner Baker McKenzie, Consortium for Street Children (CSC) launched the Legal Atlas for Street Children. The Legal Atlas is a tool which allows users to quickly access accurate information about the state of laws affecting street children across multiple countries. However, with the ease of use and accessibility came the challenge of not knowing who actually uses this resource. With all the information available at a click of a mouse, users did not need to contact us for information and therefore remained anonymous. Not being able to know who accessed the resource, apart from very basic Google Analytics, made it difficult for them to report on the success of the tool and derive any learnings for future improvements.
After implementing A1WebStats, CSC became able to see a clear picture of which organisations accessed the Legal Atlas and the pages that they viewed. This allowed them to extrapolate information about how and for what purpose this tool was being used. This, in turn, made it possible to accurately report on the success of the tool to their corporate partner, Baker McKenzie, and other participating organisations. It also informed them about what topics were accessed and by whom during the onset of the Covid-19 pandemic, which gave them a clearer picture of the impact the pandemic has had on the situation of street children in various countries. Armed with this information, CSC are able to better plan for creating useful resources to support them in this difficult time.
"A1Webstats has added another layer of knowledge about how CSC resources are used, allowing us to better understand the need for information and the impact current resources are having. This has proved invaluable when planning future projects."
Working for multiple clients to develop new business, LimeBPO needed a solution that's easily customisable for each clients’ needs, while being cost-effective.
LimeBPO are rare in that they don't white label A1WebStats or have an account themselves. They just want a solution to recommend to clients who want to know about companies that visit their website so that LimeBPO can do what they do best with that data: drive new business for those clients, having found information about companies that visited their website.
"Firstly, let me clear up my position, I am a new business hunter. A1WebStats is one of a number tools I use to help me deliver new business opportunities to a sales ready state. Clients engage with me to drive new business. I am not an account holder with A1WebStats, but a number of my clients are. Why do I recommend A1WebStats? Having reviewed many solutions, I found this system to be quick and simple to roll out. It has great functionality and is easily customisable for each clients’ needs, it is cost effective, and by that I don’t mean cheap, I have found cheaper and more expensive, more that you get a lot of return for the cost of the solution and this is because it delivers a good ratio of identified visitors back to you from the visiting addresses. You can identify a good solid percentage of your web traffic. Now comes the stumbling block for many, identifying who visited your website is a great sales heads up, but you now have to engage with those prospects if you want to convert to revenue and make A1WebStats work for your business. To give you an idea, my largest deal identified via A1WebStats to date is £1.5m, and I have identified, engaged and won opportunities – many sitting in the 6 figure revenue level. A1WebStats is a great tool, a perfect partner for those looking to engage in new account/business acquisition. Remember that new account acquisition is a relay, and A1WebStats is a good first stage runner, just make sure your new business process has a hand over stage and conversation/engagement process and you will soon see how A1WebStats is a “no brainer” in terms of ROI as a partner and tool for your new business acquisition process."
Like many customers, 10-8 Video knew they had visitors to their website but didn't know which organisations they were from. Their target market are the law enforcement community who are looking for in-car video and body cameras.
A1WebStats unveiled the types of visitors they were getting. Sometimes they were obvious (e.g. police forces) and sometimes not so obvious (e.g. schools that required body cameras). From identifying the organisations visiting their website, 10-8 video knew for sure that they were in the market for what they offer and could then reach out to them.
"A1WebStats has been a very valuable tool for us. Allowing us to see who is interested in our products and giving our sales team the ability to reach out to potential customers knowing they may be in the market has been a huge help. In today's day and age, our salesman need the most advanced techniques possible, and A1 definitely fits the bill for this. Keep up the great work everyone!"
Knight Optical had two challenges: 1) Spending a lot on Lead Forensics & Google Ads, but not getting enough from either; 2) A challenge that many businesses would love to have: too much data about companies visiting their website. They needed the ability to filter visiting companies data down to just the information that gave them the biggest opportunities.
To reduce data noise, we focused only on companies that spent over two minutes on the website, and looked at specific types of pages, resulting in a filtered report delivered by email each day to show the hotter sales prospects for key staff to focus on. We also used deeper functionality within A1WebStats to identify wastage from Google Ads clicks, leading to substantial refinements and vastly improved ROI from clicks budget.
"It was utter madness. We were spending a ridiculous amount of budget on Lead Forensics, having been seduced by the so-called ability to see the people who had visited our website. Worse than that, lack of analysis of what should have mattered (conversions from our sizeable Google Ads budget) and too much focus on dead end paths of marketing, had a heavy impact on the business. What a load of rubbish – all Lead Forensics gave us was the ability to pay extra to see the contact details of people in those businesses, but they weren’t actually the people who had visited – just information that we could have found elsewhere. I see Lead Forensics as being an expensive one-trick pony and A1webstats as being like a Swiss army knife. I'm so glad to have saved wasted ads budget and to have cut out all that noise in the daily reports. To have a list of under 30 to review each day is so much more manageable and since doing that we've significantly increased our sales by focusing on data that matters"
The client was spending £800+ on Google Ads each month and wasn't sure if they were getting return on investment
A1WebStats allowed a granular view of every visit from Google Ads. This unveiled two challenges - 1. One part of the Google Ads had a high bounce rate, due to weaknesses in the Google Ads setup, which was then rectified; 2. A popular landing page from the Google Ads had a 73% bounce rate, that was fixed by introducing signposting to customer case studies.
"When we could see evidence that we were wasting budget on many clicks, and that our landing page was letting us down, we made some changes that improved the position. That lower bounce rate spurred us on to make further changes and we're now super-happy to be getting higher enquiries for less clicks budget spent each month, so thank you for your help in highlighting the problem in our data"
Ark had a very simple requirement - a desire to get alerts as soon as certain names of companies visited their website.
The A1WebStats system allowed Ark to set up alerts as soon as companies of interest visited their website. By identifying those visitors in real time, Ark staff were able to reach out very close to the time that their prospects were visiting the website.
"We get a lot of website traffic and although it's generally interesting to see the names of all companies that visited, we get most excited about tracking those companies who we're already in dialogue with. We get an alert and that's our signal to reach out to the contacts in that business, while we're fresh in their minds. For us, this is the biggest benefit of using the system."