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B2B Marketing

Knowledge Centre Resources

Paid Advertising

How to identify wastage from your online paid advertising and how to convert more paid clicks into new enquiries and sales.

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Non-Paid Advertising

It may not have a direct financial cost but you still need to maximise your conversions from that non-paid website traffic.

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SEO / Website Traffic

How to fully capitalise on SEO and website traffic generation, while focusing on conversions from those sources of traffic.

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Social Media

Whether paid or unpaid social media traffic, the majority goes no further than the landing page.  Here’s how to focus on that.

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Knowledge Centre Articles

a1webstats posts
Magazine advertising ROI – how webstats can help
Categories: B2B Marketing, Paid Advertising,
Tags: Marketing ROI,
a1webstats posts
Is Applegate any good?
Categories: B2B Marketing, Paid Advertising, Website Analytics,
Tags:
a1webstats posts
ROI from business exhibitions
Categories: B2B Marketing, Paid Advertising,
Tags: Companies Tracking, Increasing Enquiries, Marketing ROI, Website Traffic,
a1webstats posts
Adwords IP address exclusion – why it’s important
Categories: B2B Marketing, Paid Advertising,
Tags:
a1webstats posts
Is Find the Needle any good?
Categories: B2B Marketing, Paid Advertising,
Tags: Marketing ROI, Online Directories,
a1webstats posts
Google Instant Search and your SEO
Categories: B2B Marketing,
Tags: SEO,
a1webstats posts
Hopping from one Google result to another
Categories: B2B Marketing,
Tags: Increasing Enquiries, Mindset, SEO,
a1webstats posts
Google Images SEO
Categories: B2B Marketing, SEO,
Tags: SEO,
a1webstats posts
Why the Google Adwords IP address exclusion limit is unethical
Categories: B2B Marketing, Paid Advertising,
Tags: Google Ads, IP addresses, Marketing ROI,
a1webstats posts
LinkedIn ‘Who viewed your profile’ – which types of people are most proactive?
Categories: B2B Marketing, Social Media,
Tags: Linkedin,
a1webstats posts
Google Ads Search Terms 101
Categories: B2B Marketing, Paid Advertising,
Tags: Google Ads,
a1webstats posts
Email finder software
Categories: B2B Marketing, Non Paid Advertising,
Tags: Email Marketing,
a1webstats posts
Applegate Marketplace Directory Review
Categories: B2B Marketing, Paid Advertising,
Tags: Increasing Enquiries, Marketing ROI,
a1webstats posts
Wasted Google Ads clicks from the education sector
Categories: B2B Marketing, Paid Advertising,
Tags: Google Ads,
a1webstats posts
Much better IP exclusions than relying on manual IP lookups
Categories: B2B Marketing, Paid Advertising,
Tags: Companies Tracking, IP addresses, Website Traffic,
a1webstats posts
Business Magnet Reviews – focusing on the truth
Categories: B2B Marketing, Paid Advertising,
Tags: Marketing ROI, Online Directories,
a1webstats posts
5 ways Google Adwords harms businesses and wastes people’s time
Categories: B2B Marketing, Paid Advertising,
Tags: Google Ads, Marketing ROI,
a1webstats posts
Using Google Images to get more business
Categories: B2B Marketing, SEO,
Tags: Increasing Enquiries, SEO,