We get a LOT of recruitment agencies sign up for trials of A1WebStats.
Their interest is primarily in identifying names of companies that have been to their website and that have looked at their pages offering recruitment services to businesses.
They often get disappointed.
Here’s why …
The agency signs up for a free 30 day trial of A1WebStats.
They start to see names of companies visiting their website.
However, they’re only focused on the companies that get to their pages offering services to businesses.
They find that relatively few businesses get to those parts of their website.
They don’t see the value and don’t go beyond the free trial.
The problem is that the recruitment agencies are not thinking outside the box …
Here’s the reality, like it or not:
Businesses are NOT actively searching for recruitment agencies in anywhere the numbers you may think they would be.
The same applies to IT support businesses, web developers and some other business types – there simply aren’t strong numbers of people actively searching for some types of businesses.
So how do you fuel your pipeline of future clients who will use you to fill their vacancies?
Out of the box recruitment agency thinking works like this …
Take a look at this website visit to a recruitment agency website – what do you see?
Here’s what we see:
The value in that information is huge …
Most agencies would look at that example above and think:
“So what – it’s an employee using their work computer to look for a new job”
Clever agencies would look at the above and think:
“Aqua Fire Prevention have an employee who is looking for another job. That person will probably put their notice in at some point in the near future. That means that Aqua Fire Prevention will need to replace that person. We should find ways to reach out to Aqua Fire Prevention, because they could become a future client”.
We’re not suggesting that you contact companies and say:
“Hey, guess what, one of your people in your [insert department name here] function is looking for a new job – we’d like to help you when they do decide to hand in their notice”.
That approach above has actually been used by some recruitment agencies, but it’s quite a harsh way of doing it.
Perhaps something more subtle similar to this would work:
Some of you reading this will think “that’s a lot of effort to set up such processes”, and you’d be right – but think about it this way:
In one month you identify 100 companies where their people are looking for a new job.
Of those 100, you initially reach out to 70 (some may not be suitable, or already known to you).
Of those 70 that you send letters to/nurture in other ways, 10 (the pessimistic view!) become engaged with you/are impressed in your proactive approach/ability to know when their staff are looking around for work.
Of those 10, 5 become new customers in the weeks/months ahead.
Each of those customers is worth £XXXX to you for each position filled.
Compare the value of each new client to the actual cost of time/resource to nurture those potential clients in the first place.
We think you’ll see that it’s clearly worth it.
If nothing else, it’s worth trying out.
Which leads onto …
You can get a free 30 day trial of A1WebStats.
If you have your processes in place (noting all the above), you could be experimenting with this method of new business development, during your free trial period.
It would be nice if you benefited within that relatively short period of time, but it may take a bit longer.
You have the choice of continuing after the trial if you want to (£50 + VAT per month with no contract – you can instantly cancel any time).
If you continue after your trial, here’s what we suggest you entering into your diary/reminder system a month after first paying for A1WebStats:
And then set that same reminder up for the following months – just to keep up the focus on ensuring you get return on investment.
We’re here to help – please do reach out to us via the details on our contact page.