How can you identify the home addresses of people that visited your website?
Geolocation, a part of the A1WebStats system, is the answer.
It works by installing our tracking code on your website, which then identifies the residential addresses of visitors to your website.
This video explains how it works for a business that proactively sends brochures to the houses that visited their website (you may like to click on Full Screen to see in more detail and higher quality):
You can see the exact home address of the website visitor, and what they looked at page by page on your website.
What you won’t know is the name of the person from the home address that visited your website, as that’s impossible to determine.
Totally!
Here’s why:
What you send depends on your type of business, plus your viewpoint on costs.
A one-page letter or flyer is not going to be impressive enough though!
Ideally, you would have an information pack or a glossy brochure that ensures that people will take more notice of what you can offer them.
The cost of sending quality printed material to a home address is likely to be under £3/$3 including postage.
Less, if hand-posting to addresses in your local area (who you know have been to your website).
Your printed material should include something within it that proves to you that new enquiries came in as a result of what you sent to those home addresses.
For example, your communication could include any of:
If you mail adddresses without anything distinctly trackable set up then it won’t be easy to prove that your mailouts made a difference.
You can take a free 30 day trial of A1WebStats, which will include giving you the identifiable home addresses of your website visitors.
As long as you are prepared to promptly follow up (typically with printed materials sent to those addresses) and measure what return you get from those sendouts, you will see if it worked for you within the free 30 day trial.
The worst case scenario is that you have spent a bit on postage and brochures/information packs and you got nothing from it.
The best case scenario is that you get a huge return on investment because people just needed that little nudge to further consider you beyond what they saw on your website.
If choosing to continue after your free 30 day trial, our pricing is extremely fair.
You are likely to fall into the category of most websites, which have under 7,000 visitors per month, which is priced at £80 (+ VAT) per month.
There is no contract (you can cancel instantly anytime).
For quick calculation purposes, the absolute minimum of identifiable addresses you would see would be 10%. 20% is more typical. 30% is often seen.
If you had 500 website visitors per month then this is how many identifiable addresses you would see:
If your printed materials are strong, and you are selective about which addresses you send to (some may not match your ideal customer persona), then it’s extremely easy to get a return on investment.
Your website visitors are also going to the websites of your competitors.
By being aware of the home addresses of 10-30% of your website visitors, that gives you an extra opportunity to impress them by sending professional printed materials to their home addresses.
Because your competitors are unlikely to be using such technology, that puts you in a stronger position to gain new business instead of them.
If you have any questions, please do contact us and we’ll be happy to answer them for you.
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