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How to identify the home addresses of your website visitors

How can you identify the home addresses of people that visited your website?

Geolocation, a part of the A1WebStats system, is the answer.

It works by installing our tracking code on your website, which then identifies the residential addresses of visitors to your website.

This video explains how it works for a business that proactively sends brochures to the houses that visited their website (you may like to click on Full Screen to see in more detail and higher quality):




How much can you see about the identifiable home address?

You can see the exact home address of the website visitor, and what they looked at page by page on your website.

Shows a website visitor that can be identified by their home address and what they looked at page by page

What you won’t know is the name of the person from the home address that visited your website, as that’s impossible to determine.


Is it worth following up on those residential addresses that visited?


Here’s why:

  1. Someone has been to your website but you’ve received no contact from anyone at that address.
  2. It may be that they’re not ready to buy yet, or just need to feel more confidence that you are the right solution for them.
  3. Sending something (e.g. a brochure) to their home address (typically addressed to The Householder) gives them something in their hands that showcases more about your business and can be shared and discussed with other people (who may be part of the decision-making process).
  4. Your competitors are unlikely to be using this type of strategy and so your communication to home addresses will make you stand out.


Sending out introductory information about your company

What you send depends on your type of business, plus your viewpoint on costs.

A one-page letter or flyer is not going to be impressive enough though!

Ideally, you would have an information pack or a glossy brochure that ensures that people will take more notice of what you can offer them.


Costs and tracking return on investment

The cost of sending quality printed material to a home address is likely to be under £3/$3 including postage.

Less, if hand-posting to addresses in your local area (who you know have been to your website).

Your printed material should include something within it that proves to you that new enquiries came in as a result of what you sent to those home addresses.

For example, your communication could include any of:

  1. A discount code for people to quote when enquiring.
  2. A QR code that they can scan to get to a specific website page and make contact (which is only accessible by people who receive your printed communication).
  3. A free gift that they get when they contact you and buy (that’s not referred to anywhere else).

If you mail adddresses without anything distinctly trackable set up then it won’t be easy to prove that your mailouts made a difference.


But what if it doesn’t work?

You can take a free 30 day trial of A1WebStats, which will include giving you the identifiable home addresses of your website visitors.

As long as you are prepared to promptly follow up (typically with printed materials sent to those addresses) and measure what return you get from those sendouts, you will see if it worked for you within the free 30 day trial.

The worst case scenario is that you have spent a bit on postage and brochures/information packs and you got nothing from it.

The best case scenario is that you get a huge return on investment because people just needed that little nudge to further consider you beyond what they saw on your website.


What does A1WebStats cost?

If choosing to continue after your free 30 day trial, our pricing is extremely fair.

You are likely to fall into the category of most websites, which have under 7,000 visitors per month, which is priced at £80 (+ VAT) per month.

There is no contract (you can cancel instantly anytime).

For quick calculation purposes, the absolute minimum of identifiable addresses you would see would be 10%.  20% is more typical.  30% is often seen.

If you had 500 website visitors per month then this is how many identifiable addresses you would see:

  1. 10% identified = 50 addresses
  2. 20% identified = 100 addresses
  3. 30% identified = 150 addresses

If your printed materials are strong, and you are selective about which addresses you send to (some may not match your ideal customer persona), then it’s extremely easy to get a return on investment.



Your website visitors are also going to the websites of your competitors.

By being aware of the home addresses of 10-30% of your website visitors, that gives you an extra opportunity to impress them by sending professional printed materials to their home addresses.

Because your competitors are unlikely to be using such technology, that puts you in a stronger position to gain new business instead of them.

If you have any questions, please do contact us and we’ll be happy to answer them for you.



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