The geolocation feature within A1WebStats allows you to pinpoint the exact location of the visitor that came to your website.
By using Google Maps you can then get a visual view of that location.
Quite often the Google Maps initial view doesn’t show anything of potential value to you, but if you dig deeper then you can often identify which business visited your website.
This video provides an example of why it’s important to dig deeper into the geolocated website visitors: