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What brought people to those pages?

This page won’t make a lot of sense unless you have already followed the guidance on these two pages:

Identify important landing pages

Weed out the junk

If you’ve followed the steps above you’ll have created filters that show you the number of relevant visitors that landed on your page(s) within a set time period.

In the final step we’ll dig into understanding the patterns of those visitors.  Before that though, it’s useful for us to gain some insights into what brought people to those pages.

As the video on this page explains, when you know what brought people into your landing page(s), you can consider whether you can enhance the strength of that traffic source, or whether you can further capitalise on some sources of traffic.

You will now have a number that shows you how many visitors landed on a particular page(s) within a set time period.  This video shows you how to easily sub-divide that number into the sources that brought people to those pages.   Sources such as:

  • Organic search engine visibility
  • Paid search traffic (e.g. Google Adwords)
  • Email marketing
  • Social media
  • Online directories
  • Links from other websites

The end result will be a precise picture of what brought people to land on your landing page(s) of interest.