Our Clients

Through a combination of identifying companies that had a need for the software solutions on offer, plus reaching out using traditional methods, connections were made that wouldn't have been possible without A1WebStats.

I had spent a number of years developing the website, and it's associated SEO, but I found it frustrating to see people visiting the site but not know who they were. Google Analytics just gave me country and city but the rest of the metrics where useless for my purposes - to be able to grab the business name and contact details for people who had visited certain pages so I could follow up by other means. I knew those visitors would have an immediate need, but the English being English, they were too reticent to make contact. I was looking for a more pro-active way to reach out to them without the hard sell. I approached a number of vendors who provided monitoring software but they seemed too aggressive and over promising of results. In talking to A1WebStats they seemed to give me a realistic picture of what can and can't done and this seemed to suit my needs. The first few months I just got a feel for who was visiting the site and to which pages. Most of the content we publish is general information so it's not appropriate to contact, but the few that were sales-focused we began to get some hits. Initially, along with some other SEO tools, I was able to get a view for what was of interest in the market place. This allowed us to develop more specific and niche content for readers to engage with. Because A1WebStats could retrieve the business name and contact details of companies we wanted to contact so we started making calls. The first few attempts floundered as reception couldn't tell me who might have visited that page, although I didn't get any push back on being accused of making a sales call. Eventually someone went to a page relating to a software that was no longer being supported. This is gold dust for me as the business has to move to another platform and they will not know where to turn to. I rang the number and the receptionist guessed who it might have been and left them a message. 30 minutes later I got a call back and I was talking directly to the person who had been to the site and we had a 20 minute conversation about his needs and whether we could help. It turned out I was talking to the managing director of a multi branch operation which is worth at least a 10k deal for me. I now have a demo booked in with them for next week. This was much better than wasting time going to endless networking events in the hope of talking to the right person. This way if someone visits a certain page they have a problem that needs fixing now. You have already established some authority from the in-depth knowledge article and in reaching out in that moment it allows you to make that initial contact in a non- salesy way. You get to talk directly to a decision maker and bypass all the guard dogs at reception and at a time when they are most receptive. This is the best combination of both digital and real world marketing. It deals with the who, what, where of marketing and unlike networking, it is always available on the site, not a lost opportunity at a one-off event. If you are interested in developing your on-line marketing then I would recommend A1WebStats as another tool in your arsenal as you can leverage the information it provides to develop a whole new sales channel.

A1WebStats automatically sends an email (showing the page by page views of the website visitor) when someone completes the contact form. When our email alerts were received but without corresponding enquiries, DRG realised there was a glitch with the emailing system. Without that A1WebStats feature it could have taken days or weeks to spot there was a problem.

One of the A1WebStats features that has proved highly important for us is the ability to get instant email alerts when someone completes our contact form. When someone completes our contact form we receive their message but we also get an instant email from A1WebStats that shows what that person looked at page by page on our website before completing the form. One day we received the A1WebStats alerts but not the emails from the people who contacted us. That told us that there was a blockage somewhere in our email provider and it was quickly resolved. Without the A1WebStats alerts that people had completed our contact form it could have taken days or weeks for us to realise that we weren’t receiving enquiries, which would have been a problem as a business that prides itself on our fast response to enquiries.

After implementing A1WebStats, CSC became able to see a clear picture of which organisations accessed the Legal Atlas and the pages that they viewed. This allowed them to extrapolate information about how and for what purpose this tool was being used. This, in turn, made it possible to accurately report on the success of the tool to their corporate partner, Baker McKenzie, and other participating organisations. It also informed them about what topics were accessed and by whom during the onset of the Covid-19 pandemic, which gave them a clearer picture of the impact the pandemic has had on the situation of street children in various countries. Armed with this information, CSC are able to better plan for creating useful resources to support them in this difficult time.

"A1Webstats has added another layer of knowledge about how CSC resources are used, allowing us to better understand the need for information and the impact current resources are having. This has proved invaluable when planning future projects."

LimeBPO are rare in that they don't white label A1WebStats or have an account themselves. They just want a solution to recommend to clients who want to know about companies that visit their website so that LimeBPO can do what they do best with that data: drive new business for those clients, having found information about companies that visited their website.

"Firstly, let me clear up my position, I am a new business hunter. A1WebStats is one of a number tools I use to help me deliver new business opportunities to a sales ready state. Clients engage with me to drive new business. I am not an account holder with A1WebStats, but a number of my clients are. Why do I recommend A1WebStats? Having reviewed many solutions, I found this system to be quick and simple to roll out. It has great functionality and is easily customisable for each clients’ needs, it is cost effective, and by that I don’t mean cheap, I have found cheaper and more expensive, more that you get a lot of return for the cost of the solution and this is because it delivers a good ratio of identified visitors back to you from the visiting addresses. You can identify a good solid percentage of your web traffic. Now comes the stumbling block for many, identifying who visited your website is a great sales heads up, but you now have to engage with those prospects if you want to convert to revenue and make A1WebStats work for your business. To give you an idea, my largest deal identified via A1WebStats to date is £1.5m, and I have identified, engaged and won opportunities – many sitting in the 6 figure revenue level. A1WebStats is a great tool, a perfect partner for those looking to engage in new account/business acquisition. Remember that new account acquisition is a relay, and A1WebStats is a good first stage runner, just make sure your new business process has a hand over stage and conversation/engagement process and you will soon see how A1WebStats is a “no brainer” in terms of ROI as a partner and tool for your new business acquisition process."

A1WebStats unveiled the types of visitors they were getting. Sometimes they were obvious (e.g. police forces) and sometimes not so obvious (e.g. schools that required body cameras). From identifying the organisations visiting their website, 10-8 video knew for sure that they were in the market for what they offer and could then reach out to them.

"A1WebStats has been a very valuable tool for us. Allowing us to see who is interested in our products and giving our sales team the ability to reach out to potential customers knowing they may be in the market has been a huge help. In today's day and age, our salesman need the most advanced techniques possible, and A1 definitely fits the bill for this. Keep up the great work everyone!"

To reduce data noise, we focused only on companies that spent over two minutes on the website, and looked at specific types of pages, resulting in a filtered report delivered by email each day to show the hotter sales prospects for key staff to focus on. We also used deeper functionality within A1WebStats to identify wastage from Google Ads clicks, leading to substantial refinements and vastly improved ROI from clicks budget.

"It was utter madness. We were spending a ridiculous amount of budget on Lead Forensics, having been seduced by the so-called ability to see the people who had visited our website. Worse than that, lack of analysis of what should have mattered (conversions from our sizeable Google Ads budget) and too much focus on dead end paths of marketing, had a heavy impact on the business. What a load of rubbish – all Lead Forensics gave us was the ability to pay extra to see the contact details of people in those businesses, but they weren’t actually the people who had visited – just information that we could have found elsewhere. I see Lead Forensics as being an expensive one-trick pony and A1webstats as being like a Swiss army knife. I'm so glad to have saved wasted ads budget and to have cut out all that noise in the daily reports. To have a list of under 30 to review each day is so much more manageable and since doing that we've significantly increased our sales by focusing on data that matters"

A1WebStats allowed a granular view of every visit from Google Ads. This unveiled two challenges - 1. One part of the Google Ads had a high bounce rate, due to weaknesses in the Google Ads setup, which was then rectified; 2. A popular landing page from the Google Ads had a 73% bounce rate, that was fixed by introducing signposting to customer case studies.

"When we could see evidence that we were wasting budget on many clicks, and that our landing page was letting us down, we made some changes that improved the position. That lower bounce rate spurred us on to make further changes and we're now super-happy to be getting higher enquiries for less clicks budget spent each month, so thank you for your help in highlighting the problem in our data"

The A1WebStats system allowed Ark to set up alerts as soon as companies of interest visited their website. By identifying those visitors in real time, Ark staff were able to reach out very close to the time that their prospects were visiting the website.

"We get a lot of website traffic and although it's generally interesting to see the names of all companies that visited, we get most excited about tracking those companies who we're already in dialogue with. We get an alert and that's our signal to reach out to the contacts in that business, while we're fresh in their minds. For us, this is the biggest benefit of using the system."