How this guide helps you
Most businesses have a view of how many visitors they get to their website each month. But the view can be muddied.
If, for example, you only provide products or services within your home country, then any visitors from outside your country should be considered as irrelevant and deducted from your total visitors numbers.
However, if you DO provide products or services outside your home country then the statistics can uncover opportunities to better capitalise on those visitors.