How this guide helps you
If you missed it, please do refer to our How to always see Google Adwords keywords in your data guide, as it’s important to have visibility of all those keywords before being able to determine return on investment (ROI).
Google Adwords (Pay Per Click – PPC) often has a bad reputation. Unfortunately, Google make it easy for advertisers to make mistakes, which makes Google rich but damages the perception of how PPC can be useful. When efficiently used and analysed, PPC provides a brilliant return on investment.
One of the purposes of the A1WebStats system is to let you see how every individual person who clicked from a PPC advert then navigated through your website.
Such data will unveil the following:
- PPC clicks that go no further than the page they landed on (including the keyword phrase that triggered the click).
- PPC clicks that resulted in strong interaction with important website pages.
- Opportunities to strengthen your PPC focus.
- Opportunities to strengthen your landing pages and the pages that people then move onto.
Warning: using A1WebStats to dig deeper into what happens with your PPC visitors will often present a miserable picture. However, that then gives you a point from where to make improvements.