How this guide helps you
Analysing traffic to blogs can be useful in a range of ways:
- You can see which blogs act as entry points to the website, over a period of time. This may help to identify subjects that you could further blog about to get more visibility.
- You can analyse where people go after viewing each blog page. This helps you to decide whether there needs to be more calls to action within the blog pages.
- You can measure the success levels of the marketing activities and costs used to drive traffic to those blogs.