Treat or Trick

I know what works and what doesn’t work – in a very diverse range of business sectors.

Unfortunately, it’s not easy to take what’s in my head and make that jump out of a software product.

Which brings me to the treat …

 

 

The Treat

A1WebStats has a lot of power under the hood.

The problem is that software alone is not the answer – the data needs expert interpretation.

And ‘the treat’ is me offering that expert interpretation to just a few of our customers (a maximum of 10).

From time to time (the last time I did this was nearly three years ago), I allocate a substantial amount of my time (as much as is needed to get the desired result) to customers who are dedicated to getting more business from their websites.

Unfortunately I can’t take on too many, much as I enjoy that work.

10 customers maximum is my limit.

 

What people say to me

Here are a few of the comments from people I’ve previously worked with, turning their A1WebStats data into substantially boosted business success.  Client confidentiality means that they are necessarily anonymous, as you’d expect …

 

The real eye opener was the data related to visitors to the [product name removed for confidentiality] part of the website, discovering that our competitors were taking business away from us through what they had done.  It seems so simple after you explained it but combining the best of the others into our [product name removed for confidentiality] and supporting pages is what made the huge difference in our enquiry levels.

Biotechnology customer

 

I suppose it’s easy when you’re on the outside of a business, and to be honest, I thought our internal team would have worked this out, but the lack of case studies was stupidly obvious.  Now that’s all fixed and we are continuing to create new ones from those customers that allow us to.  As discussed two weeks ago, we can link A1 data to enquiries we receive and that those enquiries had been to at least one of the case studies pages.

Office buildings customer

 

That was such a neat trick to create a link to an ‘International’ page.  It gave us enough data to prove that our overseas visitors wanted to see who we had served in their parts of the world.  When we added the more prominent button, the clicks to that page rose even more.   As you know, and with your help (thank you) we put a lot of time into building that international section and our ratio of UK/rest of world enquiries has changed (in just the last four months) from 78:12 to 52:48, which is a huge difference.

Industrial machines manufacturing customer

 

…. where things really got interesting was the google remarketing that picked up on the people who got to the template page.  Before our call I thought that the page was too weak and was ready to make changes to it but your perspective on it thought that those people weren’t yet pained enough to make contact from that page.  I was sceptical but you were right and the A1webstats data showed us those people who came back to the site months later, from those remarketing ads, and then got in contact.  Any other marketing firm would have got me paying money to change the template page.

Health & Safety consultancy customer

 

To be honest, I only paid for the extended sub because it was cheaper to do it that way!  But thanks for your perseverance chasing me/helping me to view my data in a more beneficial way.  Our PPC people are much more productive now that they can see what happens to every click from the campaigns they manage for us, and Jenny here has a much better relationship with them now that she’s better armed to see what she’s getting from the budget.  I was pleased to hear that [company name removed for confidentiality] ended up as a reseller of A1Webstats so that they can add more value to their other PPC clients.   I don’t have exact numbers but I reckon we’re saving around £300 per month of clicks that were previously wasted, after refining the advertising and the landing pages from those two ad groups.

Office telephony supplies customer

 

 

Here’s what I’m offering

I am offering ONLY 10 places of working 1:1 with me.

This is what those 10 people/businesses get …

 

1:1 consultancy

This is focused on getting your business substantially more business from your website than the cost/time of creating the strength that will make that happen.

This is how that works:

1. We have a call, discussing your version of return on investment from our time working together.
2. We agree what success will look like.
3. We focus on aspects of your website/online presence that could be working harder for you, supported by data from your A1WebStats account.
4. You commit to implementing change necessary to guarantee you the success outcome that we agree on. Note: I’m not talking about creating new websites or anything substantial, but there will likely be a requirement to strengthen elements of your website.
5. We measure the outcomes from implemented actions.
6. You decide when you feel that you have had a full return on investment – however long that takes.  For some people it’s a few weeks.  For others, it’s a few months.  The outcome is what matters, working within your existing priorities.

 

100% guarantee of success

I don’t fail.

I’ve worked with too many companies to make failure possible.  That’s why I can 100% guarantee success (provided you do of course implement the recommendations that we agree between us).

But I’m still guaranteeing that you will get the outcome that we agree on.  In the extremely unlikely event that’s not achieved, I’ll refund the original fee in full and give you an extra one year onto the end of your current A1WebStats subscription at no cost.

I’m the boss – I can promise that.

 

Here’s what I would expect from you

You have to want to win – you need to be passionate about beating your competitors through a website that generates higher levels of enquiries and sales than it currently does.

I will expect you to be on the calls at the times we agree.

I will expect you to implement actions we agree together (within a reasonable timeframe).

I will hope you are prepared to create an (anonymous if you wish) testimonial we can use at the end.

 

 

The costs

In reality, the cost is £zero, as you will see …

You pay for the next two years of A1WebStats subscription in advance, at a (discounted) cost of £950 to cover the two years.  If you already have an annual subscription, we will extend it two years from the current end date.

We work together, focused on getting you the £950 return on investment (via more enquiries and sales).  Then you effectively have your subscription all paid for to cover the next two years.  Our work doesn’t end until you have recouped that cost.

The work we do will also be designed to provide you with ongoing benefits.  So instead of the real cost being £zero, you are soon into profit and have your subscription paid for the next two years.

 

 

An example

You have a product or service that you want to get more sales of.

To recoup the £950 you need to have gained enquiries, leading to more sales of one or more products or services.

Using data from your A1WebStats account, plus my expertise, we analyse the opportunities to strengthen parts of your website, and the marketing that drives traffic to your website.

We measure the outcomes from changes made.

We check how close we are to you gaining ROI on the £950 paid for the two year subscription plus consultancy.

We carry on until you get the agreed results.

 

 

Questions

 

When do I have to commit by?

10^th November 2018 is the final day to receive expressions of interest.

 

What if there are more than 10 people who apply?

This is quite likely (based on past experience).  To be totally fair we will randomly selected 10 people in a draw.  We will find something beneficial that will still help those who don’t get selected.

 

When will I know if I’m one of the 10?

Everyone will be contacted by the end of November 12^th, whether or not they are one of the 10.

 

What if I already have an annual subscription?

We add the two years to the end date of your current annual subscription.

 

What if it doesn’t work?

You have the 100% guarantee.   In the extremely unlikely event that you don’t get the desired results from our work together, I’ll refund the original fee in full and give you an extra one year onto the end of your current A1WebStats subscription at no cost.

 

How much will I have to change my website/marketing?

To achieve more results, you may have to make some changes.  Most of those will be designed to be simple and inexpensive, and that can be handled by you/your existing web developers.  For most businesses, making websites/marketing stronger does not involve high cost – just the right mindset/strategy.

Next steps

I only have availability for up to 10 subscribers that I can work this closely with.

It was nearly three years ago when I last did this, and I’m not sure when I will do it again.

 

 

 

Wearing clothes now

I can’t believe you clicked on that link – what sort of person are you? 😉

Click here to back to where you were on the page