The phone rings in your business and it’s an enquiry.
You have a choice:
- Appreciate the enquiry and deal with it.
- Ditto, but also dig deeper into what led to the person making the enquiry.
Why would you spend precious time on number 2 above?
Because when you can gain a better understanding of what led to the phone enquiry, you can then capitalise on that to strengthen your online strategy so that you gain even more enquiries.
For example, if you can easily identify that the person on the phone (making the enquiry) came to your website from Google Ads and looked at pages X, Y, and Z before making contact with you, maybe there are elements of your website/advertising that are working well and that you can replicate elsewhere within your online strategy.
Without linking phone enquiries back to A1WebStats visitors data, you’ll never gain the useful insights that could help advance your business further.
There are two method to link phone enquiries to A1WebStats visitors data (and so get a definitive insight into what led to the enquiry) …
Live linking via A1WebStats
When the call comes in, the call recipient needs to be logged into your A1WebStats account. There is no limit to how many people can be logged into the same account at the same time.
A less accurate method to link phone enquiries to A1WebStats visitors data is as follows …
Retrospective linking via A1WebStats
When an incoming call is received, the call recipient needs to record (using the enquiry logging method that you prefer) the precise time the call started. With that information it’s easier to link the enquiry back to the data within A1WebStats retrospectively.
If the call recipient is inaccurate with their recording of information then it leads to wasted time and inaccurate data being recorded.
When you use the methods above, combined with your enquiries log, you will build a picture of what led those website visitors to make contact with you. With that picture you build strength by understanding forms of marketing/visibility that are working for you more than others.