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Identify Important Landing Pages

First you need to identify the important landing pages.

These would normally be pages that showcase your services or products, or pages that act as landing pages that then encourage people through to those services or products pages.

You could use Google Analytics to identify your landing pages but Google Analytics is of little use to you when it becomes important for you to further filter the data in order to weed out irrelevant page landers.

If you used Google Analytics to try and measure landing page conversions then you’d get data that paints a worse picture than may actually be the case.

We recommend using A1WebStats to measure whether or not your landing pages are effective enough.

This video shows you the first step in this process, which is to focus on the pages that are of most importance to you …