You could skim quickly through this page about website visitors.
Or you could boost the success of your website if you read through the page in sequence, and click on some of the links and videos available.
Here’s what you’ll find within this page:
In theory, the more website visitors you have, the better.
What actually matters though is how many visitors make contact with you.
You could have 200 website visitors per month and 20% (40) of them become enquiries.
Or you could have 1,000 website visitors per month but only 4% (40) of them become enquiries.
Both websites have the same number of enquiries in a month but one has a much higher (5x) conversion rate because it resonates better with the website visitors.
Obviously, if you have very low numbers of website visitors, then you shouldn’t expect much from them, even if your conversion rate is strong.
But equally, if you have higher numbers of website visitors, it doesn’t necessarily mean they’re the right types of visitors, or that you website is strong enough to convert them to sales for you.
As much of this page explains, there is no such thing as a recommended number of website visitors each month.
What matters is increasing the enquiries you get from the website visitors that you DO have!
This video gives you an example of why it’s wrong to focus on overall website visitor numbers, but the rest of the page provides deeper information that will benefit you …
A1WebStats is dedicated to helping businesses succeed through websites.
We achieve this through our software and friendly advice.
We encourage moving away from obsessing about visitor numbers and into using website visitors data to make positive changes that will lead to more enquiries/sales.
If you choose to take our free 30 day trial, this is the summary of what will happen:
To put that another way – it costs you nothing but a little bit of your time to get free insights into your website visitors during the 30 day trial.
Plus, if you’re more interested in the identifiable companies that visit your website, then our page https://a1webstats.com/what-it-does/visiting-companies/basic-reporting-on-visiting-companies/ includes videos that show you what you’ll receive. You may also be interested in this page that covers a lot more detail about the upsides and downsides of identifying companies that visit your website – https://a1webstats.com/what-it-does/visiting-companies/.
Now onto what you’re mainly interested in …
Since websites have existed, people have believed that there’s a direct relationship between levels of website visitors and the level of success that can be achieved.
It’s a mindset that’s difficult to shift.
While there can sometimes be correlation between visitor numbers and actual business gained, it’s worth comparing these two hypothetical examples:
In the examples above, the end result was the same – 20 enquiries each. The difference was that the website with the lower website visitor numbers had a stronger proposition/marketing and so benefited more from a lower number of website visitors.
Think this doesn’t happen?
It does, and we’ve seen hundreds of examples of where website quality wins over quantity of visitors to websites.
We have access to visitors data from thousands of websites, via those who trial and buy A1WebStats.
This enables us to aggregate data from all those websites to bring you real data from real businesses.
That’s data that provides us with a view of typical numbers of website visitors per month, within broad business sectors.
Here are the numbers related to the data we use on this page:
The websites analysed are from businesses in a wide variety of business sectors.
You’re probably interested in levels of website visitors for your particular industry …
Below is a list of broad business sectors.
It may be easy to identify which sector your business fits into.
Or it may not be so easy.
It’s also relatively pointless, as we’ll explain after the list.
After each business sector category you’ll see the wide range of visitors we’ve seen from over 21,000 websites tracked over 11+ years).
Taking our accumulated data, here’s an example of data that we have (averaged over 11 years), but will also be proven to be pointless …
The business sector of Software includes a wide variety of business types, each serving a varied market both domestically and internationally.
Our data shows (based on over 11 years of data) the following about 648 A1WebStats users in the software sector:
We know for a fact that the software business with the lowest visitors (141) in a month had the low traffic for these reasons:
Compare that to the software business with the highest visitors (16,784) in a month, who can be best classified in this way:
In short, two different companies within one business sector (Software) but with very different types of businesses.
This means that it’s pointless to compare yourself against others in your sector.
Here’s another example, focusing on the Consulting sector …
Again, focused on the same 11+ years of data, here’s data related to 842 A1WebStats users in the consulting sector:
Again, the types of consultancy offered, and the target markets served, were very different between the consultancies that had the lowest and highest numbers of visitors.
Whatever sector you’re in, the numbers of visitors to your website, whether low or high, is mostly irrelevant and there is little value in comparing yourself to others within your sector, unless you’re directly comparing to other businesses that:
However, there is one general rule that applies to all businesses, regardless of the business sector …
The danger with too much focus on your overall number of website visitors is that you may gloss over the facts that actually matter. Further down you can see why not all traffic is useful but before that, a few words about low website traffic …
If your website is getting less than 400 visitors per month, then you are very likely to be missing out, while your competitors may be gaining.
However, we’re not suggesting that you drive more traffic to your website without careful consideration of the quality of that traffic, or how well that traffic converts to enquiries/business for you.
Instead, we’re saying that, based on thousands of discussions we’ve had with businesses that have lower levels of website traffic, under 400 visitors per month is not good.
There is typically a strong link between particularly low levels of website traffic, and limitations on the potential success of the business.
Having referred to particularly low traffic, it should be noted that the numbers of overall website visitors are not as important as understanding the usefulness of those visitors. We’ve seen websites that have strong traffic but 80%+ of that traffic would never become anything useful.
This is why …
One of the biggest dangers to businesses are some people who obsess about overall levels of website visitors each month.
Typically, these people are in senior management positions, who need to be enlightened about what actually matters.
Here’s an example of what matters …
You have 1,000 website visitors in a month.
Some businesses (incorrectly) compare the number of enquiries/sales gained to the overall number of website visitors.
Out of those 1,000 visitors, some of these may be of no practical value to you. Here are some examples:
When you take the above into consideration and remove them from the 1,000 total visitors, your POTENTIALLY USEFUL visitors number decreases significantly.
So, instead of comparing your level of enquiries/sales to the overall 1,000 visitors, you’re now comparing it to a lower number (e.g. 500 visitors).
How do you get to the point where you’ve eliminated the irrelevant visitors so that you’ve got a true picture of your potentially useful website visitors in a month?
Here are two options:
You may also like to read on to a very important subject …
Forget overall website visitor numbers – it’s not data that you can use as meaningful statistics. If anyone in your business is insisting on focusing on overall website visitor numbers then you have a choice of:
What actually matters about your website visitors is one simple thing:
What percentage of USEFUL visitors bought from you or made an enquiry?
USEFUL means: the visitors that were left after you’ve eliminated the noise.
Websites can be big – you may have multiple services or products that you offer and it can be daunting knowing where to start.
We recommend that you adopt this process (which the A1WebStats system can help you with):
You can see more details of the precise process to go through (using the A1WebStats free trial) via this page: https://a1webstats.com/what-it-does/more-business/.
Or, for an easier life, just sign up for our free 30 day trial and let us take you through how to get to focus on the useful visitors to your product/service pages, and guide you towards how to increase your success levels. That’s all for free, with no sales pitch – just useful advice within your free trial.
Taking all the above into consideration, you may still be wondering what’s a good number of website visitors per month within your industry.
Although confidentiality means that we can’t give examples of specific companies within your industry, we CAN provide a general oversight so that you can compare that typical number of visitors to what you’re currently getting. If you share your website address with us, it’s very likely that we’ll also provide some free advice about how to gain more enquiries/sales for your business.
If you take the free trial of A1WebStats, you’d get the above and a lot more within the trial itself. However, if you just want some general insights then please do email us at email@example.com with:
Within a few days we’ll email you back with insights that will be useful to you.
Thank you for reading – we hope that you’ve gained value from our experience of what makes a website successful.