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Proving that case studies are not visible enough in a website

Most websites don’t have enough case studies within their website.

They also don’t have enough of them linked to specific products or services.

Worse than that, some websites have good case studies but they’re hidden away in the depths of their website structure so that they can’t easily be found.

This video shows an example of a website that had only 1.6% of their website visitors that got to their case studies pages, and what’s needed to change that:


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