How this guide helps you
The guide How to measure ROI from Google Adwords clicks went into detail about how to analyse Google Adwords Pay Per Click (PPC) traffic return on investment. This guide focuses specifically on how to analyse PPC clicks that go no further than the page they landed on.
Generally, if people land on one page and go no further, then it’s a sign of weakness either within the website itself or the PPC advertising. By focusing initially on the biggest areas of concern (i.e. pages that have the most clicks going no further than that landing page, therefore costing PPC budget), you can then move onto landing pages that have less clicks.