Enquiries coming into your business will typically be received through one of three methods:
- Website enquiry form
Using A1WebStats you can usually link the enquiry back to the source, which will provide you with valuable information related to:
- What brought the enquirer to the website (e.g. PPC, organic click, email shot)?
- Had they been to the website before (i.e. were there previous visits that contributed towards the enquiry being gained?).
- What parts of the website did they look at (useful when responding to the enquiry, so that you see exactly what they were looking at beforehand)?
Ideally you will have an internal system that summarises all enquiries gained, so that you can gain an overview and history of what works (and what doesn’t). For example, you could gain a stronger understanding of what you gained from PPC expenditure each month.
Only when you have a complete picture of what led to each enquiry, are you able to refine your website and marketing activities. If you don’t link your enquiries back to their sources then you’ll never know where best to invest time and budget.