How this guide helps you
If people use your website enquiry/contact forms to contact you then it’s useful to gain insights into what led to the enquiry.
Using A1WebStats you can link the enquiry back to the source, which will provide you with valuable information related to:
- What brought the enquirer to the website (e.g. PPC, organic click, email shot)?
- Had they been to the website before (i.e. were there previous visits that contributed towards the enquiry being gained?).
- What parts of the website did they look at (useful when responding to the enquiry, so that you see exactly what they were looking at beforehand)?
You can find out all this information either by manually creating a report or having an email automatically sent to you each day, showing you details related to the enquiry/contact forms completed during the previous day.
If you haven’t read our How to link your incoming enquiries back to their marketing sources guide then you may like to refer to that IF you don’t already have a system that keeps a record of all enquiries you receive, which would include enquiry/contact forms (plus phone and email enquiries).