How this guide helps you
Our guide How to create a bespoke report shows you how to create bespoke reports from your A1WebStats data.
This guide shows you how to introduce positive and negative elements so that you get a much more customised result.
Here are a few examples:
- You want a daily report showing you visitors from identifiable companies who went to a particular website page but didn’t go to your job vacancies pages. Although you’re interested in company visitors, you’re not interested in people from within companies who were looking for a new job.
- You want a daily report showing you visitors who got to your services pages but who didn’t get as far as you case studies pages (which would imply that people aren’t finding enough reason to look at the case studies related to those services).
- You want a weekly report showing you visitors who got as far as your shopping cart but who didn’t get as far as the checkout page.
Using bespoke reports is intended to give you a much bigger picture than purely focusing on identifiable company visitors. It takes Google Analytics and digs deeper into every individual visitor that matched a specific pattern that you’re interested in.
In Google Analytics, if you wanted to dig deep into those visitors who landed on one page, went to another, but didn’t go to a certain website page, then you can’t do it. With A1WebStats you can. This is incredibly useful when you want to fully understand the website movement patterns of individual visitors because even though many can’t be identified as companies, many of them will be and so their website movements can highlight opportunities for improvement.