You may be aware that you can identify the names of companies that visit your business website (and what they looked at page by page).
However, there’s value in focusing in particular on the competitors that visit your website.
Google are not your friend – they have many reasons to stop you from easily identifying companies, including competitors.
A1WebStats IS your friend and will show you companies (including competitors) via our no-sales-pitch free 30 day trial.
Most of our customers focus on the identifiable companies that our A1WebStats system shows visited their website.
Here’s an example:
While there is certainly value in seeing which companies went to your website, and what they looked at page by page, there is one particular aspect of companies tracking that we’d like to focus on here: your competitors …
You have competitors.
Those competitors sometimes visit your website.
They will be looking at your:
… and anything else that they think will benefit them.
Then they’ll scurry off back to their businesses and use that information to their advantage.
You may view those competitors as being your enemies.
And they are.
But so is Google, as you’ll see by reading on (but don’t worry, A1WebStats can come to your rescue!).
We speak to a LOT of businesses (who use our software to identify competitors visiting their website, amongst other things).
Here are some examples of what they discover about their competitors who visit their website:
The words ‘those bastards’ tend to crop up a lot in conversations (when our customers are referring to competitors who have been to their websites).
Have you ever tried using Google Analytics to dig into identifiable companies (including competitors) who have visited your website?
There are ways to do it, but the quality/usefulness of the outcome is extremely weak and, to be honest, Google don’t want you to have such information about your website visitors.
At A1WebStats, we consider it vitally important for businesses to be able to identify the companies (whether or not competitors) that visit their website, which is why we include that functionality within our system.
For example, here’s one of our own competitors who visited our website, including what they looked at page by page …
That’s not unusual, as they visit us quite regularly, as you can see below …
Enough about what our software can do – back to Google, and why they can be an enemy of your business by witholding data that would be useful to you …
IF they made it easier to see competitors visiting your website, including what they looked at page by page, then you would be in a position to:
Google do tend to hide behind ‘privacy’ when it suits them, which would be understandable if there was potential to identify an individual person, but not when it’s a company visiting your website.
Their focus on privacy is also hypocritical. Consider this:
Focusing on Google Ads (Adwords) in particular, if Google was an ethical business it would do the following, to the benefit of the customer who pays for advertising:
The outcome is that the business would avoid wasting advertising clicks from those who they don’t want to be clicking.
But, as many people already know, Google really don’t care. If they cared then they would automatically ‘tag’ visitors by sector type and allow Google Ads customers to exclude visibility to those types of searchers.
How would this be useful?
As an example, if you didn’t want your Google Ads to be visible to anyone from the education sector then you would want the ability to exclude those from visibility simply by ticking a box in the Google Ads interface.
In short, Google choose to hide information from customers purely because by giving them such information, it would reduce the amount of revenues Google make from clicks.
You may be interested in our pages how to stop Google Ads clicks from competitors and suppliers, and how to use IP exclusions to stop Google Ads clicks from within the education sector.
Google, by choosing not to use the wealth of technical capacity they have so that their customers could benefit more, are actively restricting your ability to respond to the activities of your competitors.
So they’re not the answer, nor will ever be.
The answer is to use A1WebStats (initially via a full access no-sales-pitch free 30 day trial), which allows you to do the following:
Please feel free to look through the rest of our website – the page top reasons why people use A1WebStats is a very good starting point.
When ready, click on the link at the top of any page to sign up for your free trial.
You may be thinking: “what does it cost if choosing to continue after the free trial?”. The answer is “much less than you may think” and can be seen on our pricing page.
Finally, if you have any questions at all, please do contact us for free help – we’re here to help businesses succeed.