The information provided here has been checked as being up-to-date as at December 2020.
If you’ve found this page then it’s likely that you’ve been approached by Lead Forensics, or are an existing subscriber to their service, and may be looking for alternatives. If you’re currently trialling Lead Forensics then you may be interested in our guide to Lead Forensics pricing, and then return to this page.
If you’re in a hurry to see the types of features that A1WebStats offers you, please go to this page.
Eight years ago we launched A1WebStats. At the time we didn’t know Lead Forensics existed, and vice-versa.
Fast forward to 2020 and we’ve had years of conversations with hundreds of businesses who have tried/bought Lead Forensics and are looking at alternatives to consider (of which we’re one, but not the only one). We’ve also spoken to many people who later wished they’d researched the market more (before committing to Lead Forensics) and so we hope that the insights here are useful to you.
The most frequent question we get asked is:
“What’s the difference between A1WebStats and Lead Forensics?”.
There are many differences, both in our favour and in favour of Lead Forensics. Here’s our summary of those differences …
In our view, a free trial should be as open and flexible as possible.
When making a spending decision, it’s worth spending time to compare options side by side.
Your budget can be spread in so many directions that will benefit the success of your website. Some things are worth paying more or less for.
And on the subject of price, A1WebStats see our customers as being an opportunity to help them gain more business from their websites (with the help of our system), and not a sales transaction to notch up against targets.
In this non-active space below there used to be a video that showed what happens at Lead Forensics when they make a sale.
The video showed a Lead Forensics sales person celebrating a win, ringing the bell, and doing the rounds of the office in a self-congratulating way. It was nauseating and openly proved that the Lead Forensics culture is all about winning by making the sale and getting a client tied into a 12 month contract.
Unfortunately, we don’t have the video anymore – Lead Forensics put in a complaint to Google/YouTube, that we infringed on their rights and the video got taken down (you’ll see that if you click on the play link). We’d probably have done the same if we saw a video so blatantly “let’s get the sale – that’s all that matters”.
We feel that no-one should feel long-term committed to any form of online software.
It’s important to ask yourself questions about elements of a service that are not openly shared.
We believe in finding the right solution to your needs, not selling for the sake of it.
Are the details of companies visiting your website really all you should be focusing on?
The identification of companies who visit websites just happens to be part of what the A1WebStats system offers, but it is what businesses seem to be most interested in.
We firmly believe that it’s a business-limiting weakness to purely focus on companies that visit websites because it detracts from the fact that those companies didn’t make contact for some reason (which needs analytics to build an understanding of why, in order to make the website stronger).
If your goal is nothing more than identifying visiting companies, you have the budget, and don’t mind the contract lock-in, then Lead Forensics may well be an option for you. But if that’s purely your focus then you should also be looking at other products that are similar to them.
When people test us side by side with Lead Forensics they usually comment that we have some companies that Lead Forensics don’t, and vice-versa, plus there are also recognisable companies that we have but they’re sometimes not presented in the same way as Lead Forensics. We don’t pretend that we’re perfect but we are constantly evolving and we have a subscriber churn rate of less than 3% (as at 2020). Yes, we lose some trial subscribers to Lead Forensics but we win a lot more than we lose and it’s very rare for us to have a paying subscriber that then goes to Lead Forensics. Perhaps more tellingly, we gain subscribers who trialled us but then bought Lead Forensics, then realised the mistake, and came back to us after their Lead Forensics 12 month contract expired.
For businesses with a CRM, integration with other systems can be a key expectation.
While we can see the benefits of CRM integration, we also take the viewpoint that there will be numerous visitors to your website, who are from companies (but aren’t connected to their company network at the time of visit) and so you won’t be able to identify them. That’s why we recommend thinking deeper about your website visitors overall.
There’s a lot of hype around the subject of IP address tracking. Lead Forensics make plenty of noise about investing huge amounts of money into databases etc. etc. but the whole concept is very very simple:
It’s not rocket science and it’s not as expensive to create and maintain databases, as you may have been led to believe. Our business founder has been using this sort of technology for 17+ years, long before Lead Forensics existed and even before Google Analytics was born. It’s been very slow for businesses to become aware that such things are possible and because it seems like the newest shiny thing (but it isn’t!), it’s easy to get tempted to buy into the first solution offered (which is usually Lead Forensics because they actively ring businesses more than any other provider).
Years ago we chose not to cover this subject but there’s no hiding the fact that Lead Forensics see us as a big threat. As we’ve already said, we’re not perfect, but we do offer a solution that matches the budget of those businesses who are looking for the ability to see companies that visited their website, plus dig a lot deeper into overall website visitor patterns (in a way that isn’t easy with Google Analytics).
It’s understandable that if a smaller business takes potential business away from a larger business, then it’s going to lead to a battle. We’re a small business compared to Lead Forensics but in reality, probably one of the biggest thorns in their side. We know this because over the years we’ve heard a multitude of negative comments about us (by Lead Forensics staff) that have been made to the many people who are kind enough to share with us. We don’t take it personally – we know it’s purely down to them losing sales and not liking it (when in reality they should be thinking about what the potential client actually needs and should pay a fair price for).
What’s ironic is that the only reason we ever decided to go head to head with Lead Forensics is because they tried to poach our subscribers. Before that we didn’t even know they existed because they were invisible in Google when relevant search phrases were used. Big company trying to beat much smaller company – it happens all the time in business but in our case, we’re only going to become stronger and stronger. And that sums A1WebStats up nicely – we offer a solution that’s designed to make small to medium business websites stronger than their (often bigger) competitors, and within that overall offering, it just happens to offer the same type of functionality that Lead Forensics does.