Google Analytics is too complicated!
We hear that often when talking to A1WebStats subscribers.
They’re right … and they’re wrong.
Given enough time and study, Google Analytics is incredibly powerful. It has some features that go way beyond what A1WebStats (or other analytics systems) does, and if you’ve got the time and patience, you can segment and analyse your website visitors data in numerous ways.
However, you probably live in the real world where the working day shoots by and you don’t have the time or patience to dedicate to what can become a very complex system.
Google Analytics also has many limitations in what it can do.
Our product isn’t all about pretty graphs, advanced filtering, etc. It’s about looking at specific website visitor patterns that should be of interest to businesses.
As an example, if you wanted to use Google Analytics to work out why a certain product or service page wasn’t performing well, the closest you could get is a summary funnel showing people who navigate through to that page and where they go to after that page. In short, you get an overview of how badly a page is performing but you can’t see any more detail than that.
Let’s say you have a page about widgets, that acts as an introduction to sub-pages about particular types of widgets. Google Analytics tells you that out of 100 visitors who get to that page, 80 of them go no further within the website. That’s about as good as it gets. You have no way of looking at those 80 ‘failures’ individually, to see how each person found your website and then how they moved through to that widgets introduction page.
However, in A1WebStats, you can, because you can create a report that easily identifies all people who exited the website from that widgets introduction page and shows you the details of how each person found your website and then navigated through to the problem page. By looking at those individual visitor paths (including how long they spent on certain pages) you will usually ‘see’ where some of the website problems are.
Being totally honest, most of our subscribers are interested in one thing only:
Which companies came to the website and what they looked at page by page.
And that’s something that Google Analytics just doesn’t do. It tries it to a rudimentary level but it’s painful to set up and the outcomes are poor.
Going beyond the common interest though, the more proactive subscribers want to know more about their website visitors and will be interested in the big numbers. Big numbers include:
In Google Analytics you can pull out data related to all three of the above. But then you get stuck because the insights go little deeper than that. What you need (and what A1WebStats provides) is the ability to identify certain website visitor patterns and to pull out data related to each of the people who matched the website visitor pattern of interest.
Then you have insights instead of just data.
If you’re using Google Analytics on your website and aren’t a genius on Google Analytics then you’ll probably be feeling the frustration that you think the system can do a lot more but you just don’t have the time to invest in working it all out.
That’s where our challenge comes in …
Feel free to contact us and share something from your Google Analytics, and why that’s frustrating you. We’ll then show you how A1WebStats can help you in a way that’s much more beneficial than Google Analytics can.
The bonus here is that you won’t need a PhD to use A1WebStats.