Website Success Mastermind UK

What is it?

In short:

Low-cost, group-based, solutions that will give you substantially more sales and enquiries from your website visitors.

Every mastermind session will leave you buzzing with insights that you’ll want to implement on your own website.

Specifically:

Bite-sized insights and solutions focused on:

1. 1. Where your website may be a leaky bucket that’s losing potential sales and enquiries.
   2. Where marketing effort is not achieving enough results from your website visitors.

Delivered in a confidential and mutually supportive online group environment of up to 10 people, the focus is on constructive group feedback that’s supported by the expertise of Andy Harris of A1WebStats.

Each session also includes a lesson of the month that benefits everyone when implemented on each website.

Each group is also sector-exclusive, so there will never be a competitor in the same group.

The expectation from each session is that everyone leaves with brilliant insights that will help gain higher enquiries and sales from website visitors and marketing.

More information about the structure of each mastermind session is further down this page.

 

 

Why does it matter?

Without exception, EVERY business website is losing potential sales and enquiries for these reasons:

1. People are too close to their own websites and can’t see where they are failing.
2. Low awareness of the numerous factors that lead to a website visitor engaging or leaving.
3. Businesses are ‘doing OK’ and so it doesn’t seem important to dig deeper into what is and isn’t being gained from website visitors.
4. There are rarely strong systems in place that link new enquiries/sales back to their sources.  This leads to an overall perception that things are working, but the reality is that some parts (typically: the website) are not contributing enough.
5. Too much focus on marketing and not enough on what’s being achieved from those website visitors.

 

When is it?

Every month on a date and time that’s committed to your calendar weeks in advance.

 

Where is it?

Online via Zoom for one hour.

 

This IS for you if …

• Your business is anything from micro-sized to SME.
• You want to know why you’re not getting more sales and enquiries from website visitors … and what will solve the problems.
• You want your website to be better than others within your business sector.
• You are happy to give and receive constructive feedback about websites, and will act on those insights.
• You commit to attending most months.
• You are looking for the most productive and useful hour that you’ll experience in a month.
• You enjoy getting lightbulb moments.

 

This is NOT for you if …

 

 

What happens in each mastermind session?

Introductions

30 seconds introduction from each person, covering:

• Your name
• Your job role
• Your company
• Your business sector

These introductions provide a brief snapshot of who else is in the session.

 

Lesson of the month

10 minute presentation into an aspect of website success strategy.

Each presentation covers a subject that will apply to everyone within the group, regardless of their business sector.

The lesson is presented by Andy Harris and is recorded for any members who wish to refer back to it afterwards.

 

Questions about the lesson

5-10 minutes general questions and discussion about the points in the lesson.

 

Hot seats

Before each monthly session, you will have the option to supply a hot seat question about any aspect of your website.

Each hot seat session will last for up to 10 minutes and there will be space for 3-4 within each mastermind session.

The hot seat sessions are NOT recorded.  This is to preserve confidentiality of members.

Hot seat questions would normally relate to lack of enquiries about a specific product or service, but can cover anything else related to gaining more results from website visitors, including return on investment from marketing that generates visitors to the website.

If there are too many hot seat questions to fit into the one hour of each mastermind, they will be selected randomly and any unanswered hot seat questions will be carried across to the next session as priorities to focus on.

After the member has explained their hot seat challenge, which will usually involve sharing their screen to show that part of their website, the group can provide constructive input that will help solve the problems.

Andy Harris will also contribute additional thinking if there are any points not covered by group members.

If there are any ‘quick wins’ in the unanswered hot seat questions, Andy will often provide those wins separately so that something can be actioned within the next month.

The outcome from each hot seat will be information that is:

1. Useful for the person in the hot seat to take back and implement positive actions that will make a difference to enquiry levels from their website visitors.
2. Useful for the rest of the group who have learnt from the challenge and answers to the hot seat, and can apply those to their own websites.

 

What do you gain from each session?

1. Advice about your own website challenges and an action plan to focus on implementing positive change in the weeks ahead.
2. Insights into challenges within other business sectors, that may still relate to your own website.
3. New knowledge from the lesson of the month.
4. The opportunity to contribute your thoughts that benefit other people in the group.

 

What if you miss a session?

The sessions are diarised weeks in advance but if you have something that stops you attending a session then that’s not a problem.

You will receive the lesson of the month video but won’t have access to the hot seats insights, as those won’t be recorded.

Wherever possible it’s recommended to attend because it avoids missing out on insights that could have been beneficial to you.

 

Confidentiality

The subject of website visitor traffic numbers, marketing activities, and more related to websites, is understandably of a sensitive nature.

Each group has only one person from each business sector.

This enables group members to talk freely without concern that a competitor is gaining insights into their website or marketing.